HARD is Strong Red Blooded Young Sexy. A Cool and very Powerful British Premium Street Wear Couture Fashion, Fitness Apparel and Global Lifestyle Brand Born on the Streets of London England.
HARD takes the lead and influence the Global Street Culture, Fashion, Music, Dance, Sports, Fitness, Tattoo.
HARD is followed by very Cool, Energetic, Strong, Young, Adventurous groups of outstanding global audience.
HARD is Rough and Ready.
HARD is a Contender.
HARD always Play to WIN.
HARD Conquer the Impossible.
HARD is Racy.
HARD is Dangerous Minds taking High Risks pushing Boundaries driven by Challenges.
HARD is One Global Super Squad, Young Blood gushing through the veins of the Adventurous individuals.
HARD is Everywhere, you are Never Alone.
HARD takes no Order from Anyone or Anything.
No one above HARD.
HARD inherits LOVE. LOYALTY. TRUST. HONOUR.
HARD PHILOSOPHY is to Practice Moral Values and be true and honest to our Community, Nation and World.
HARD Believe in People.
HARD Vision is to Protect and Honour our community, our nation, our world.
HARD is Very STRONG. POWERFUL. FEARLESS & UNPREDICTABLE.
HARD Conquer Rules and make Positive Changes.
HARD is Commander in Chief.
Join HARD make HISTORY.
Everyone wants to be HARD not everyone got what it takes to be outstanding Personalities.